Resistol, and up and coming country star Cody Johnson are proud to announce the launch of Cody Johnson hat line. A cowboy to his core, Johnson wears his buckle and his hat with pride.
Johnson earned the buckle during his days as bull rider on the rodeo circuit, with the broken bones and the stories to prove it. From humble beginnings as a former prison guard on horseback, Johnson has risen to dizzying heights securing a co-venture with Warner Music Group Nashville and selling out Rodeo Houston where a sea of 75,000 adoring fans sporting cowboy hats sang his songs back to him in chorus. Johnson closed out the magical night in style by riding out of NRG stadium on horseback wearing his iconic RESISTOL cowboy hat.
Cody plays acoustic while at the Resistol showroom in Denver, January 10th 2019
Years ago in a meeting Johnson was asked why he wore the hat. His answer was simple and swift; “it’s who I am.” Johnson applies that authentic approach to everything he does, from bull riding to recording records. With powerful vocals, electrifying shows and cowboy swagger, Cody has won the hearts of a loyal base of followers dubbed CoJo Nation.
Resistol is proud to launch the new line of Cody Johnson by Resistol hats featuring Cody’s signature style and colors. The line was revealed at the Denver Western and English apparel market (WESA) in January 2019 to potential retailers. The beautiful line of cowboy hats targeted towards Cody Johnson’s fans is offered in Cody’s own selection of colors and trim, and initially available in 15X, 6X, and 3X qualities of fur felt, as well as vented straw styles.
Ricky Bolin, general manager of Resistol, says “The partnership is a natural fit. Cody wears Resistol hats and has all the characteristics that our brand represents. He has a great hat style and crease and that represents the cowboy so well. We are happy for his success and are glad he has worn Resistol on his journey.”
Cody Johnson says “This is an honor to have my own hat line. I have worn a hat my whole life and I love the quality of Resistol hats and everything they stand for. There is no other brand of hats I would rather wear. I am excited to be able to offer these to my fans.”
The straw hats will be available in stores and online in early March and the felt styles mid- summer.
About Cody Johnson
Cody Johnson grew up in southeast Texas. Much like one of his heroes, the late Chris LeDoux, Johnson hit the rodeo circuit and made his first album during that time, selling self-financed CDs from his pickup as he chased the elusive eight-second dream. But broken bones and the cost of competition took their toll, and he eventually ditched life as a rodeo pro who played music on his off days to become a prison guard in Huntsville who played clubs on the weekends. The crowds began to grow slowly and that brings us to his successful career today. After landing two releases in the Top 10 of Billboard’s country albums chart on his own CoJo label and selling 74,000 tickets for a single show, to earn recognition as the only unsigned artist in history to sell out NRG Stadium at RodeoHouston, one of Texas’ most-sought-after talents finally agreed to sign with a major label. Warner Music Nashville. His latest single “On My Way to You” is climbing charts.
Since 1927, the Resistol hat brand has been synonymous with providing cowboys with the finest headwear available for the western lifestyle. A division of Hat-Co, Inc, the world’s largest fur-felt hat manufacturer, Resistol Hats are manufactured in Garland, Texas. Resistol is proud to be the only fur-to-felt cowboy hat made entirely in the U.S.A. American made, Texas proud. Each felt hat goes through over 200 processes under the company’s high standard quality control, thereby producing the most consistent and finest hat known to the world. Resistol provides a full line of felt and straw cowboy hats, as well as full line of men’s and women’s apparel. Look for the release of Cody Johnson by Resistol cowboy hats in 2019.
For more information check out www.resistol.com