For many Western lifestyle companies, trade shows are their bread and butter. Whether you are at a local craft show or the Wrangler National Finals Rodeo, perfecting your booth is a learning process. Courtney Ringlestein, founder of Trailer Park Trinkets, shares booth business tips here.
1. Choose venues with a connection. Ringelstein attends just a handful of events throughout the year. She chooses venues close to her heart, such as the San Antonio Stock Show & Rodeo and Junior League of San Antonio, but also heads to the Wrangler National Finals Rodeo. Each event brings in attendees that specifically fit her customer base.
2. Pick a booth size that suits your comfort level. Not all companies require a big booth for maximum impact. Ringelstein’s booth has grown from a 10-by-10-foot single booth to 10-by-30-foot spaces and up, but it didn’t happen overnight. She suggests beginning with a booth size that is manageable for you and expand it when your business can support the increased space.
3. Consider traffic flow in your design. Ringelstein designed Trailer Park Trinkets’ space around desired traffic flow, and brought in vintage furniture and rustic décor that emphasize the store’s look and products.
4. Make lighting multipurpose. With electric capabilities at venues limited, keep lighting multipurpose, making it both decorative and useful. Each piece in Ringelstein’s booth has been chosen to illuminate the space with style.
5. Take time to perfect your booth. Trailer Park Trinkets did not begin with the showstopping booth design for which it is now famous. The booth has continued to evolve since the company’s start in 2010.
Trade show business is time consuming, but Ringelstein says the effort is worth the returning customers and friendships forged with fellow exhibitors.
For more tips behind some truly spectacular trade show displays, don’t miss the next issue of Western Lifestyle Retailer magazine.