Save the Date!

The 2020 #WesternSummit is in the works and you don’t want to miss it!

Reserve January 9, 2020, in your calendars for the 2020 #WesternSummit prior to the WESA January Market begins in Denver, Colorado. The crews at Western Lifestyle Retailer and The Boutique Hub are already planning for the third summit, building on the success of the last two.

Industry insiders shared their expertise with the approximately 250 attendees at the 2019 #WesternSummit. Presenters and sponsors represented the best of what our Western lifestyle industry has to offer.

Opening panel- “Creating Events + Experiences That Build Lasting Customer Relationships Online and Off”
From Left: Dru Stewart (Cactus Ropes), Sara Burks (The Boutique Hub), Cody Johnson (Twisted J Apparel), Lindsay Perraton (Kimes Ranch), and Joey Austin (Hooey)

2019 #WesternSummit Wisdom from our Keynote Speakers

“Using last-year numbers [for anything] other than for seasonal highs and lows is a big mistake. If last year wasn’t good, why would you want to repeat it?” 

–Ritchie Sayner, Management One

“It’s always been really important to stay nimble and light on our feet.”  

–Beth Cross, President of Ariat

“We offered something no one else offered [with Gypsy Soule]. And we told a story.”

–Lorinda Van NewKirk, 1Up Marketing Group

MCs – Left: Kami Peterson, Brand Manager of Western Lifestyle Retailer. Right: Ashley Alderson, Founder of the Boutique Hub 

Panel discussions included “Creating Events & Experiences” with Dru Stewart, DruStew Marketing, Sara Burks, The Boutique Hub, Lindsay Perraton, Kimes Ranch, Cody Johnson, Twisted J Apparel, and Joey Austin, HOOey; and “What it Takes to Acquire Customers,” via social media and brand influencers with Jessie Jarvis, The Boutique Hub, Chad Riggins, Texas True Threads, and Jane Kasper, Rural Haze.

Afternoon Panel: “What It Takes to Acquire Customers Today Through Social Media Strategy, Marketplaces, Influencers and Brand Collaborations”

Ashley Alderson has a “fire-side chat” style talk with Lizz Ross, Owner of Southern Fried Chics

Breakout sessions included “Advanced Social Media Strategies,” with Ashley Alderson, The Boutique Hub; “Trademarks, Copyright, and Licensing,” with Mike Satterfield, Original Cowgirl Clothing Co.; “Sales Strategy Training,” with Sara Burks and Ed Olvera, The Boutique Hub; and “Data is the New Black,” with Claire Buchanan, brand strategist.

Protecting Your Creative Intelligence and Your Growing Brand with Trademarks, Copyrights and Licensing Agreements with Mike Satterfield during the Morning Breakout Session 

Afternoon Breakout Session with Claire Buchanan “Data is the New Black” 

Sara Burks, and Ed Olvera of the Boutique Hub right before their breakout session – “Sales Strategy Training For Your Sales Rep’s & Retail Staff’s Success”

After a great day of exchanging ideas and knowledge, #WesternSummit concludes with a Sip & Shop and live Music!

Texas True Threads Sip & Shop Booth.

The fabulous ladies of Ariat taking questions and showing their latest fall line.

Breaking open the Wine! – Provided by Purple Cowboy 

Volatile Shoes Showcasing new styles for retailers.

Cody Johnson, Owner of Twisted J Apparel answers questions from #WesternSummit attendees. 

 Trendy tees designed by the talented Joli of Crazy Consuela.

Have you ever seen a Goodie- Bag this awesome? Every #WesternSummit attendee receives one! 

A long time supporter of #WesternSummit – Kimes Ranch!

Aubree Bullock stuns the crowd for the second year in a row.

This event wouldn’t be possible without these Movers & Shakers!

  The Boutique Hub team. From Left: Eric Alderson, Beth Leahy, Sara Burks, Jessie Jarvis, Ashley Alderson, Nikki Casey, and Ed Olvera

Western Lifestyle Retailer team: Kami Peterson and Kathryn Barkey 

Many thanks to #WesternSummit sponsors, investing in industry education!

GOLD SPONSORS

Southern Fried Chics Wholesale

Charlie1Horse/Resistol

Texas True Threads

Ariat

Twisted J Apparel

Volatile Shoes

CommentSold

SILVER SPONSORS

Voyager’s Dream

Bling-a-GoGo/B&S Trading Co

Double T Sales

Kimes Ranch

CoFi Leathers

Crazy Consuela

YukBGone

BRONZE SPONSORS

Original Cowgirl Clothing/RBR

Adelyn Elaines

Bar 11 Couture

Vajro

Ticket launches, and additional info for #WesternSummit 2020 will be here soon! Stayed tuned, and sign-up for both Western Lifestyle Retailer e-newsletter, as well as the Boutique Hub e-newsletter for all inside access to upcoming events!

Story and Photos by Chris Hamilton